Web Alliance - Archive

Five things to consider when getting a new website

Having an website is very good way of promoting your brand or the products or services you are selling, as it is the easiest way to reach targeted consumers with a straight-forward channel, and also very cheap and convenient way to depict the true picture. Internet is full of unlimited websites with a huge range of information, but the thing which is the most optimum to be used during the time of need. Same has to be considered when you design a new website, they website must portray a clear picture what you are trying to showcase to your targeted customers. So, you must choose the right web development company with a team of skilled web developer, web programmer for a website to be created. You invest a huge amount in taking your business to new heights, internet can help you through this. Once you have decided to take a decision and invest your hard earned money, you must consider a few things: 1. Choosing The Right Web Development Company: There are numerous website development company, but the thing is which one you choose so that you can get maximum output with minimal investment of money and time. For choosing the right company you can check for previous completed projects, you can view clients reviews and testimonial regarding the work being done, website hosting and domain name are important to be considered, meeting your expectation technically, discussions about project cost and time to complete the project and services after completion of project. 2. Purpose: Before you finalize a plan you must be clear with the purpose of creating the website, a failure design can lead visitors to disappointment and you can loose a potential customer. The design you choose must be according to the plan and in accordance to that outline picture must be framed, with keeping plan in mind you need to take the next step with activity points. So you must communicate the right message to your development company so that they can convey it to the audience perfectly. 3. Designing and Structure: Website design helps a lot when you are trying to create a customer base as a new website choosing right colors, right logo, right servers are important parameters. We are familiar with the fact that people prefer seeing pictures and videos which convey message easily rather than reading long texts with information. So using good quality pictures, videos and appropriate quantity of content are few consideration for a successful online business. You can add various pages at the front end like About US, Vision, Contact Us etc which helps customer understand the message easily. 4. Easy Navigation: The easier to navigate, the more chances of getting better business. No one would like sophisticated websites, if it takes more time to search for the relevant information it would result negative for the website. Keeping in mind that people can search your website directly or through various search engines, so keeping in mind both the parameters a successful website can be created. Few things that can be kept in mind are like URL structure, showcasing site categories, restrain from using intense graphics etc. 5. Right Search Engine Optimization: SEO plays an important role in over all development from the beginning of the project, focusing only on design and structure won't work if the content is not appropriate and proper marketing has not been done. Site ranking on search engines depends on many factors such as time taken by a page to load, using appropriate keywords, following the compliance guidelines etc. Coding plays an important role as search engines recognize text and codes not graphics, so you need to make sure that search engine spiders are easily able to crawl your site with the help of proper web coding.

Essential Things for eCommerce Websites

Internet has been widely used by business and organizations to promote their products and services with the help of eCommerce websites. No matter whether the business is small or big online shopping is in buzz, which not only helps in creating a brand image but also lets you reach more customers. Only great looks of a website are not enough to acquire the right aims, but you need to follow the right ethics associated with it. Before starting the work with the development company you choose, you need to think as an individual user, what would you expect from what you see. Keeping in mind that you break all the geometrical boundaries and target the audience with ease. Some important elements that an eCommerce website must have are:

1. Easy Navigation through the Categories: Keeping in mind the design element, one should carefully choose the design with proper consultation with web developers. Customer must easily reach the product or service he/she is looking for, this can be done by showcasing the right things under set-defined categories.

2. Mobile Sites: One must keep in mind the trend of customers way of shopping, it has been observed that 75% of shopping is done through either tablets or smartphone rather than desktop computers or laptop. So, a site which is responds in accordance with the accessible device is a must have for your online business. Adaptation of mobile apps is also increasing day by day, but being it quite expensive, having a responsive site is a better option

3. Right Product Description and Images: Description and images play important role, if you fail to explain your product correctly or the image used to describe the products are not appropriate you can lose a customer easily. So, having good quality picture with the option to enlarge images and see every bit of the product is a must have for your website. Same is the case with products specification, putting product dimensions, weight are some major elements.

4. Search Engine Optimization and Social Media Links: SEO plays an important role, companies provide SEO services keeping in mind the targeted keywords which can lift your ranking among search engines, using the appropriate content, refrain from copying texts from other sites are few major key elements of a successful online business. Whereas social media is crucial, 20% of customer base is directly from Facebook, Twitter etc, as these are the fastest source to reach customers. So, providing links and advertising through social media is a key fatcor.

5. Shipping Charges: No one likes to pay excess on shipping or rather would love to get free shipping. It can affect customers decision up to a huge extent whether to buy or not, so keeping the shipping charges to minimal above certain amount of purchase or no shipping charges  is a great idea. Not only charges, but delivering the products on time is important, an earliest delivery would be appreciated more rather than delayed one.